Adbusters Banner
 
Why Fark Kicks the New York Times' Ass
 
 
 

IT'S NOT
"All the News That's Fit to Print,"
IT'S
FARK.COM

 

 

by
Ken Mondschein

 

In case no one's noticed, the New York Times has had a bit of a credibility problem lately. Of course, if you ask me, any rag with the hubris to call itself "the newspaper of record" is virtually asking for a Jayson Blair to come along and make it look foolish. I don't care what they teach you in Columbia's Journalism school: Objectivity and impartial reporting are a myth at worst, a lame marketing strategy at best. Hell, even Fox News claims it's "Objective Reporting, Fair and Balanced!" Anyone who writes, writes fiction: It's just a question of how much of a fantasist they are.

Of course, the Times pisses me off for much more visceral reasons: On page one of the Metro section, they'll be a story on some ghetto tragedy that concludes with how awful conditions are for the working classes, while the unintentionally racist op-eds will cry how we have educate the poor black folks into middle-class respectability and the Style section fetishizes hip-hop culture. Sundays, the magazine will run some bullshit profile of the young, cool artist-or-author-of-the-moment—who more than likely benefits from an Ivy league education and family connections—opposite ads for haute couture that real struggling artists and writers can never afford. There's something terribly ironic about the whole production, sort of like a production of La Boheme where even the cheap tickets go for prices that real bohemians can never afford. Once the Times runs a story on you, you know you've made it, for good or for ill: The Times is the engine that drives the media machine, repackaging anything new and good and original into a pablum to sate middle-aged, middle-class suburbanites' need to be the vicarious spectators of real culture.

Why is the Times' failing a big deal? Well, for those who have been living in a cave, or maybe Yorkshire, for the past century or so, the Times is the source from which most, if not all, the college-educated, middle-to-upper class intellectuals in the American Northeast take their lead. (I use the term "intellectual" in the loose sense of "someone who pretends they don't read the sports section first.") "The New York Times is the most important and influential newspaper in America, and thus essentially sets the social and political agenda for much of the country," as Sydney H. Schanberg eloquently put it in June 11's Village Voice. "All the elites—political, business, academic—read the Times religiously. Though the polls tell us that average Americans get their news mostly from television, the rarely spoken fact is that the television networks—and many other major media companies—go through the Times as their first act every day in order to plan their own news reports."

Schanberg continued:

"In effect, the Times explains the establishment to the establishment. Were the Times to lose its balance, it could cause tremors at other core institutions. A healthy and credible and competitive press is crucial to the functioning of a democracy—and to keeping it a democracy. Whether or not it's your favorite paper, whether or not it succumbs at times to hubris and arrogance (I think it does), the Times is the flagship of that independent American press."

Thankfully, I've found a news source far better than the Times: Fark.com.

Fark has utter credibility. Instead of believing the world revolves around the island of Manhattan, Fark runs news from all over. A beer spill on a Kentucky highway merits just as much mention as Michael Bloomberg's smoking ban. Likewise, random lunatics with Web sites (such as me) get headlines written the same size font as does President Bush's latest proclamation attempt to use our Social Security money to gift some third-world country with land mines. In fact, Fark is so fair and balanced that Drew is constantly being simultaneously accused of being a tree-hugging pinko commie by conservatives, and a neo-Nazi right-wing Christian thug by tree-hugging pinko commies. In actuality, though, Fark does something far better than taking sides: It lets people hang themselves with their own words and deeds.

Not only that, unlike the Times, which might deem to print your letter if the stars align correctly and you sacrifice a goat to the publisher, Fark is infinitely more democratic. The Web, after all, was never intended for one-way communications. The Fark forums allows the public to talk back and make their opinions heard instantly—rather than an elite of editorial philosopher-kings deciding what the "proper" perspective is.

Furthermore, believe it or not, the Times is not the only place where the "independent American press" gets its news. Fark is read by media professionals—especially Web, TV, and radio professionals, who need to know what the next meme is in a flash. What's posted to Fark on Tuesday is our national culture on Wednesday. And, unlike, say, the Times' focus on "shit that only applies to New York City," Fark better reflects a wide variety of tastes and opinions. Perfect example: A couple of weeks ago, the Times ran an article on chain restaurants such as TGI Friday's, the Olive Garden, and Applebee's opening in Manhattan, and how young urban hipsters like to visit these cheesy temples of deep-fried cheese out of nostalgia-cum-irony. The next day, they were back to calling $25 appetizers "reasonable." Well, guess what?! In most of strip-mall suburbia America, TGI Friday's is What's For Dinner.

But finally, and perhaps most importantly, instead of bullshit highmindedness, Fark is openly in favor of the two things that make this country great: boobies and beer.

And, after all, who wants to see the "Gray Lady"'s boobies?!

 

Become the Media. Write to editor@corporatemofo.com

 

 


All content and images copyright © 2004 CORPORATE MOFO
Logo design by Molitorious
All rights reserved